What is the Cost of Running a PPC Campaign in UK Locations?

 

Pay-per-click (PPC) advertising is a powerful tool for businesses aiming to increase their online visibility and drive targeted traffic. However, the cost of running a PPC campaign in the UK varies depending on several factors.

Key Cost Factors

• Industry: Highly competitive industries, such as legal or finance, typically have higher cost-per-click (CPC) rates. For example, legal keywords can range from £2 to £20 per click.
• Location: Targeting large cities like London can be more expensive due to the high competition compared to smaller towns.
• Ad Quality: Google rewards high-quality ads with lower CPC rates through its Quality Score system. Well-optimised ads can reduce costs.

Average Costs

The average CPC in the UK ranges from £0.50 to £2 for most industries. However, monthly budgets can vary widely.

For startups: £250 to £1000 per month

For small-sized businesses: £1000 to £8000 per month

For medium-sized businesses: £8000 to £400,000 per month

For large-sized businesses: £400,000 to £700,000,00 per month

Maximising Your Budget

Careful keyword selection and targeting can stretch your budget further. Tools like Google’s Keyword Planner help identify cost-effective options. Additionally, regular campaign optimisation ensures you’re getting the best return on investment (ROI).

To achieve the best results, partner with our PPC agency in Essex to manage and optimise your campaigns.