What is the Cost of Running a PPC Campaign in UK Locations?
Pay-per-click (PPC) advertising is a powerful tool for businesses aiming to increase their online visibility and drive targeted traffic. However, the cost of running a PPC campaign in the UK varies depending on several factors. Key Cost Factors Industry: Highly competitive industries, such as legal or finance, typically have higher cost-per-click (CPC) rates. For example, legal keywords can range from £2 to £20 per click. Location: Targeting large cities like London can be more expensive due to the high competition compared to smaller towns. Ad Quality: Google rewards high-quality ads with lower CPC rates through its Quality Score system. Well-optimised ads can reduce costs. Average Costs The average CPC in the UK ranges from £0.50 to £2 for most industries. However, monthly budgets can vary widely. For startups: £250 to £1000 per month For small-sized businesses: £1000 to £8000 per month For medium-sized businesses: £8000 to £400,...